List what you do best—shaping narratives, reading nuance, making ethical calls—and what the system excels at—expanding options, transforming formats, summarizing noise. Then decide handoffs. When a nonprofit newsletter doubled engagement, the team credited this explicit map for preventing overreach and encouraging smarter prompts.
Write a living brief that clarifies audience, desired emotion, constraints, sources, and success metrics. Invite the model to restate the brief to diagnose gaps. A filmmaker’s crew cut revisions in half after adopting this ritual, because every generation clearly served a rallying purpose.
Before sprinting, define unacceptable outputs, privacy boundaries, disclosure policies, and attribution plans. Document escalation paths when uncertainty arises. In one agency, a preflight checklist caught sensitive client data inside a prompt; catching it early protected relationships, prevented legal risk, and built long-term trust within the team.
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